Targeted marketing

What is targeted marketing?

Definition of targeted marketing:

Targeted marketing is marketing that’s extremely focused on a well-defined audience.

The success of a targeted marketing campaign is highly dependent on being able to reach those potential customers.

A beautician who specialised in manicures could advertise their services in a shopping mall.

Shoppers in a retail environment will be good targets.

Targeted marketing

Definition courtesy of Splash Copywriters

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