Technical marketing

What is technical marketing?

Definition of technical marketing:

Technical marketing is marketing that focuses on the key specifications and features of a product.

Normally, marketing should avoid the use of jargon or inside information. But crucially, technical marketing is designed to appeal to people with a basic technical appreciation of a product.

Technical marketing is used when a basic and general overview of a product wouldn’t impress the target market.

For instance, someone buying an expensive TV may well be comfortable with technical information about picture resolution, pixel density and processing rates:

Technical marketing

Definition courtesy of Splash Copywriters

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