What is technical marketing?
Definition of technical marketing:
Technical marketing is marketing that focuses on the key specifications and features of a product.
Normally, marketing should avoid the use of jargon or inside information. But crucially, technical marketing is designed to appeal to people with a basic technical appreciation of a product.
Technical marketing is used when a basic and general overview of a product wouldn’t impress the target market.
For instance, someone buying an expensive TV may well be comfortable with technical information about picture resolution, pixel density and processing rates:
Definition courtesy of Splash Copywriters
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