What is user-generated marketing?
Definition of user-generated marketing:
User-generated marketing can be defined as any strategy that allows consumers to participate in a marketing campaign.
By creating a more interactive and engaging experience for a target audience, user-generated marketing is as much a PR exercise as anything else.
It’s a very cost-effective marketing tactic that can transform a business into a brand.
A brand could start up a discussion about a popular topic on social media and drive engagement.
It doesn’t have to be about a particular product or service; the effectiveness of the strategy lies in the visibility of the brand within the conversation.
Definition courtesy of Splash Copywriters