User-generated marketing

What is user-generated marketing?

Definition of user-generated marketing:

User-generated marketing can be defined as any strategy that allows consumers to participate in a marketing campaign.

By creating a more interactive and engaging experience for a target audience, user-generated marketing is as much a PR exercise as anything else.

It’s a very cost-effective marketing tactic that can transform a business into a brand.

A brand could start up a discussion about a popular topic on social media and drive engagement.

It doesn’t have to be about a particular product or service; the effectiveness of the strategy lies in the visibility of the brand within the conversation.

User generated marketing

Definition courtesy of Splash Copywriters

Related content: