Viral marketing

What is viral marketing?

Definition of viral marketing:

Viral marketing is the act of having a message spread quickly through various social media networks. The aim of viral marketing is to increase brand awareness… fast.

Viral marketing campaigns don’t last long, but they can be extremely effective.

At a quick glance, it would appear that the Gangnam Style song went viral by accident in 2012.

In reality, the song’s huge popularity was the result of a solid viral marketing campaign that was incredibly well executed [by the South Korean label company YG Entertainment].

Current views for the official Gangnam Style video on YouTube stand at:


That represents a successful viral marketing strategy.

Definition courtesy of Splash Copywriters

Related content: