How to serve your customers' emotional needs

Emotions are a huge part of the customer experience. Emotions drive or destroy value for a business, and as CX thought leader Bruce Temkin has noted: "How a customer feels about an interaction with a company has an enormous impact on his or her loyalty to that company."

This content hub collates insights, advice and interviews to help organisations deliver more emotionally-satisfying experiences - something that will set businesses apart from the competition at a time when customers are more stressed and anxious than ever.