Improving marketing in a post-GDPR world

How life-event data can improve and protect your marketing in a post-GDPR world

How do you improve your acquisition, retention and re-activation campaigns by sending the right message to the right people at the right time for the right reasons?

Marketers are faced with an unprecedented number of pressures. At the Royal Institution of Great Britain, marketers and data insight leaders joined Paul Laughlin, a customer insight expert, to understand how to improve their acquisition, retention and re-activation campaigns by sending the right message to the right people at the right time.

With the combination of price-conscious consumers, the breadth of choice to be found online, and fierce competition making it more challenging and costly for B2C marketers, Paul and his team of moderators helped delegates get to grips with how to improve the performance of their marketing while boosting revenues.

What we covered?

  • How dynamic, life-event data, helps to drive engagement.
  • How event triggers outperform propensity models for targeting.
  • Why relevance and timing are crucial in a world swamped with marketing messages.
  • Why GDPR makes use of life-event data even more important.
sponsored by declare

Event speakers:

Paul Laughlin

Customer insight expert and consultant
Paul is a speaker, writer, blogger, customer insight enthusiast and managing director of Laughlin Consultancy. He's the former Head of Insight at Lloyds Banking Group.

William Buist

Founder, xTEN Club.
William is an established speaker, networker and business commentator.

Merlin Stone

Professor of Marketing and Strategy at St. Mary’s University
Merlin teaching marketing strategy and also helping generate research projects in a variety of areas, from business-focused topics such as digitalization and CRM to new business models, or economic and socially-focused topics.
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