Social media has revolutionised many business disciplines and sales is no exception
Social selling is the process of using social networks to develop relationships as part of the sales process.
Rob Thomas, leading social selling trainer, led an informative and interactive morning to sales professionals at Searcys at the Gherkin. He advised that if harnessed properly, social selling can help organisations build a better understanding of what their customers need. And in a marketplace where there is so much noise, anyone who is actually listening and empathising with real business challenges will really stand out from the crowd.
What we covered
- What is social selling?
- How social selling addresses some of the challenges faced by today's salespeople
- The challenges that salespeople and their leaders need to be aware of
- Best practices