Transforming CX from problem to profit

Customer experience in insurance: Transforming CX from problem to profit

The UK insurance sector is a powerhouse – employing over 300,000 individuals - but it is faced with myriad challenges, ranging from commodity pricing pressures to increasingly complex regulations.

Adrian Swinscoe, a customer experience expert, advised a group of insurance professionals at the Royal Institution of Great Britain, how to stop the slide and help develop CX as a competitive differentiator and growth driver for their business.

What we covered

  • Research findings to reveal the state of CX in the UK insurance sector
  • The market pressures that are making CX so important to UK insurance firms
  • How digital disrupts customer interaction across different generations of customer
  • Lessons that can be learnt from CX leaders around the world to apply to the insurance sector
sponsored by microsoft

Event speaker:

Adrian Swinscoe

Customer experience expert and author of How to Wow
Adrian is a consultant, author and customer experience trainer, helping create, develop and grow businesses that take care of their customers in the best way possible and create the great teams that are required to do that.
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