How to use digital technologies to improve customer experiences in retail
Digital technologies are hugely influential in retail; consumers now naturally turn to their smartphones, tablets and desktop devices to browse and buy products online or through click-and-collect.
Retailers need to develop an agile approach to change and compete effectively through the quality of the online and integrated experiences they create for their customers.
At Sketch, Dave Chaffey, CEO of Smart Insights, replayed research findings and led a lively debate around the specific challenges faced by retailers.
What we covered
- Best practices for structuring resources and managing digital experiences
- Techniques to improve the integration of digital technology across the customer lifecycle
- How to revise processes and teams to improve their agility
- Customer-centric techniques to get optimised digital sales