To compete in a world where consumers expect to be treated as individuals, customers want to feel as if you know them personally and that you have their current interests, needs and wants at the heart of your messaging. A satisfying shopping experience must also be beyond the notion of separate 'channels': customers should be able to interact with you seamlessly in the store, on the web and via mobile devices.
IBM helps Retail and Consumer Products companies deliver relevant, differentiated, and compelling products, services and experiences to their consumers. We help you better leverage data to discover new insights with cognitive capabilities, powered with Watson to understand, reason and learn over time – automatically and at scale. With our world class digital agency, you can quickly implement new digital capabilities, explore new business models and ecosystem partners to innovate and drive profitable growth.