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Marketing
Marketing
11th Oct 2018
Why lowering your prices can lose you customers
3rd Oct 2018
Should you always give customers what they want?
2nd Oct 2018
How Renault revitalised its CRM strategy
28th Sep 2018
Will GDPR complaint kill programmatic advertising?
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7th Sep 2018
Is BA set to be the first major GDPR casualty?
29th Aug 2018
Demystifying digital transformation for CX leaders
Popular resources
28th Sep 2018
The ROI of digital customer engagement
Nuance
2nd Oct 2018
Tactics to achieve customer service excellence
redk
25th Jun 2018
Customer journey mapping research report 2018
Quadient
17th Sep 2018
The VoC Guide 2018: Best practices & case studies
Confirmit
19th Jul 2017
A framework for your brand to measure & improve CX
25th Sep 2018
1
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Strategy
6 steps to customer profitability analysis
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British Airways CRM Case Study
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Should you always give customers what they want?
Data
GDPR: How to process requests for erasure
20th Sep 2018
Vote Leave firm is served first GDPR notice
A Canadian company hired by the Vote Leave campaign group to help influence the outcome of Brexit has become the first to be served a...
18th Sep 2018
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User acceptance testing your marketing technology
UAT is critical to the success and capability of your marketing efforts - but it is an area not often looked at. So how do you conduct UAT...
14th Sep 2018
Vision Critical's new text analytics - my take
I joined Vision Critical on September 13 for this year's Customer Intelligence Summit in Washington DC, an upbeat conference despite an...
7th Sep 2018
How to respond if the customer is wrong
If you don’t treat customers with courtesy and respect, you soon won’t have them. The prime responsibility of a commercial manager is the...
16th Aug 2018
Top reasons for GDPR non-compliance are concerning
25th Jul 2018
GDPR: What happens next for CX professionals?
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17th Jul 2018
Marketing lessons from the Duke of Wellington
3rd Jul 2018
How we over-simplify B2B buyer behaviour
29th Jun 2018
Analytics investment: Get more bang for your buck
22nd Jun 2018
What will Instagram's IGTV mean for marketers?
21st Jun 2018
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Time for a 'Total Social Media Care’ philosophy?
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How to humanise the mobile customer journey
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Blog
Replace 'marketing' with 'commercial management'
By
nicholas watkis
Principal Consultant
8th Jun 2018
Influencer marketing lessons from River Island
5th Jun 2018
Blockchain: Mythbusting its impact on marketing
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