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Marketing
Marketing
16th Aug 2018
Top reasons for GDPR non-compliance are concerning
25th Jul 2018
GDPR: What happens next for CX professionals?
17th Jul 2018
Marketing lessons from the Duke of Wellington
3rd Jul 2018
How we over-simplify B2B buyer behaviour
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8th Jun 2018
Blog
Replace 'marketing' with 'commercial management'
By
nicholas watkis
Principal Consultant
8th Jun 2018
Influencer marketing lessons from River Island
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CRM
What is CRM? The beginner's guide to CRM
Engagement
9 sample customer journey maps to learn from
Management
6 steps to monitoring your customer service
Engagement
Examples & techniques of customer journey mapping
Engagement
Reasons why customer journey mapping goes wrong
Engagement
How to build a model for customer engagement
29th Jun 2018
Analytics investment: Get more bang for your buck
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Popular resources
13th Jul 2018
The VoC Guide 2018: Best practices & case studies
Confirmit
25th Jun 2018
Customer journey mapping research report 2018
Quadient
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eGain
4th Apr 2018
Designing a world-class CX approach
Intouch Insight
11th Jul 2018
A guide to understanding your CRM requirements
Workbooks
22nd Jun 2018
What will Instagram's IGTV mean for marketers?
Why are experts so excited by the customer engagement opportunity that IGTV could provide brands? Instagram has announced the release of a...
21st Jun 2018
1
Time for a 'Total Social Media Care’ philosophy?
What is a ‘Total Social Media Care’ philosophy? Why can it be more effective than social media marketing? And how can you implement the...
15th Jun 2018
How to humanise the mobile customer journey
Customers don’t just use smartphones to find and buy stuff, they use them to learn, analyse, and filter choices to make informed decisions...
14th Jun 2018
Why marketers' metrics are all wrong
New research suggests that marketers and business leaders are in conflict over key marketing metrics. Marketers have access to more data...
5th Jun 2018
Blockchain: Mythbusting its impact on marketing
4th Jun 2018
How micro-influencers can drive customer insights
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31st May 2018
Blog
Can you quantify emotions?
By
Peter Dorrington
European Director of Customer Insights
30th May 2018
4
6 steps to customer profitability analysis
25th May 2018
Why sales-marketing alignment fails
General Data Protection Regulation (GDPR)
GDPR: compliance and beyond
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MyCustomer
22nd May 2018
ICO: GDPR deadline is the beginning, not the end
17th May 2018
Life after GDPR: Changing data-sharing attitudes
10th May 2018
5 GDPR repermissioning campaigns we can learn from
3rd May 2018
Not compliant with GDPR? Here's what to do
26th Apr 2018
How to integrate lean into digital transformation
25th Apr 2018
One month until GDPR: 6 questions to consider
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