Marketing

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The concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the...
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With GDPR looming large on the horizon, concern mounts around the ambiguity of key aspects of the regulation, such as what will constitute...
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As individuals, the way that we see ourselves may be quite different from how others perceive us. How businesses see themselves may be...
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Having accurate and up-to-date customer data is not only crucial from a commercial point of view, but it is also a legal necessity too. The...