Marketing

Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
3rd Dec 2019
Blog

How misleading market research is harming retail

By Founding Principal
Market research
numbers CX KPIs
Data
6th Dec 2019

Skills and costs damaging data-driven endeavours

18th Nov 2019
Blog

Broaden your horizons beyond data navel-gazing

By Commercial Director
Analytics
Marketing budget
Strategy
15th Nov 2019

Can excellent CX enable zero marketing spend?

11th Nov 2019
Blog

3 customer-centric lessons from Episerver Ascend

By
Customer experience management

Trending

Big Data
Data
5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

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Popular resources

13th Nov 2019

CX and marketing's role in the algorithm economy

Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose,...
30th Oct 2019

How AI is revolutionising sales and marketing

Across all industries, business leaders are waking up to the massive potential of artificial intelligence (AI) in powering decision-making...
25th Oct 2019

Data skills deficiencies impeding CX improvements

UK organisations are unable to deliver on the promise of personalised customer experiences because of a shortage of data skills, new...
18th Oct 2019

Data sharing still daunting despite GDPR

Despite the implementation of strict new regulations around the collection, use and storage of customer data, most consumers still remain...
Brand purpose advertising
Strategy
15th Oct 2019

Brand purpose delivers ad impact but can backfire

Ignoring CIO
Technology
11th Oct 2019

CMOs ignoring IT despite customer consequences

Cash money
Technology
20th Sep 2018

VoC Buyer's Guide 2019

call center
Technology
1st Jun 2019

Level-up to a (better) cloud contact center

call center
Technology
3rd Oct 2019

Level-up to a (better) cloud contact center

23rd Sep 2019
Blog

Who has the need and is it a problem?

By Principal Consultant
Market research
Cash money
Strategy
29th Aug 2019

Why you shouldn't prioritise profitable customers

Customer journey mapping
Data
9th Aug 2019

Are you delivering personalised experiences?

News
Data
21st Aug 2019

What Oracle & Salesforce news means for marketers

Machine
Technology
23rd Aug 2019

3 big brands that nailed digital transformation

Fast and easy experiences skates
Strategy
3rd Sep 2019

4 ways that disruptors deliver fast & easy CX

CX CMOs yawn
Strategy
26th Jul 2019
2 comments

Why are CMOs losing interest in CX?