Marketing

What are micro-influencers and how can they be used to better understand customers? Micro-influencer marketing has been named as the...
We like to think we’re capable of making purely logical decisions - but we’d be lying to ourselves. Studies show that many of our decisions...
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How can customer profitability analysis (CPA) help your organisation - and how can you conduct it successfully? Apart from the financial...
Part of the reason that B2B companies have failed to improve sales-marketing alignment is that they are only focusing on one piece of the...