Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
Technology

Why AI won’t threaten personalisation

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Strategy

Tech accessibility in digital marketing

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Strategy

The secret weapon for a successful media strategy

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Technology

How warehouse automation boosts e-commerce CX

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Data

Four steps to use CX data effectively

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Data

Can real-time data improve CX understanding?

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Technology

Humans and AI in harmony for healthcare

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Technology

Transparency can bridge the AI 'trust gap'

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Technology

Delighting customers in new ways

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Technology

Podcast: Improving CX with digital accessibility

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Data

How real-time data empowers retailers

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Strategy

Barbie: Lessons from this year’s big marketing hit

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Technology

Why have we stopped chatting with chatbots?

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Resources

Toolkit
Sponsored

UK contact centre vertical markets report

See how your efforts stack up in the latest UK Contact Centre Vertical Markets: Manufacturing report.

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Whitepaper
Sponsored

Creating loyal customers starts with you

loyalty
Ebook
Sponsored

Customer vulnerability: Guidance to practice

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Research
Sponsored

Research: Profiling the skills/roles of CX bosses

CX leader research
Report
Sponsored

The future of the customer support tech stack

freshworks front cover
Data

How retailers can protect young peoples’ data

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An umbrella covering a laptop with a keylock symbol on it
Customer experience management

Are your employees gaming the system?

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Artificial intelligence

AI predicts high streets of the future

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Strategy

Twitter's rebrand: Novelty vs familiarity

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Twitter and X logo on purple and blue background
Strategy

Ensuring long-term success from seasonal rushes

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Technology

Making your customer engagement more meaningful

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Data-driven marketing

Customer journey focus on brick & mortar retailers

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Strategy

The problem with user research

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Trending

Management

Help internal customers look after external ones

How can service leaders look after their staff and ensure they are engaged and motivated to better serve customers?

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Technology

Why AI won’t threaten personalisation

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AI hand coming out of phone, touching finger with man
Engagement

The CX thought experiment that CEOs must conduct

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Thought experiment
Data

Four steps to use CX data effectively

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Face of a woman with a smaller woman sat on her head with a laptop
Strategy

Tech accessibility in digital marketing

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Man with laptop on rocket
Technology

Is poor online sizing tech driving customers away?

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A woman with multiple outfits
Technology

"The biggest challenge is building trust in AI"

Cristina Fonseca MYC'D Up with Tech Leaders promo image
Strategy

Reimagining CX: Optimove's Rony Vexelman

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A person holding a giant lightbulb on a lead
Strategy

The five principles of delivering great CX

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Strategy

Marketing automation that makes people smile

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Woman with laptop sat on paper plane
Artificial intelligence

Using AI to improve the contact centre experience

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Behavioural marketing

The intricacies of commercial marketing

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Strategy

Differentiation with retail logistics innovation

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Technology

Technical debt should concern CX software buyers

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Strategy

Can micro-stores help retailers improve CX and EX?

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Data

In the data race, CDPs are the head start

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Customer experience management

Is social media the key to urgent customers?

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