Marketing

Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
Strategy

Large firms see CX as marketing's responsibility

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Marketing
Data

How customer insight & CX teams can collaborate

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insight
Data

Sentiment analytics vs emotion analytics

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1
emotion analytics sentiment
Customer experience management

Rating your customers' communication experience

Ebook
Sponsored

Automation and AI that unites your people

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Strategy

New look MyCustomer, same commitment to CX

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MyCustomer logo
Data

Customer data platforms: Should you build or buy?

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CDP builder
Strategy

Why it's time to rethink gender for inclusive CX

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Rethink gender
Segmentation

Why customer segmentation no longer works

Report
Sponsored

Customer service in the digital era

front cover
Data

Why proving CX value is more important than ever

by
Dollar hand
Data

How to put digital empathy into practice

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Robot empathy
Whitepaper
Sponsored

4 ways self-service helps insurers cut cost

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Strategy

Large firms see CX as marketing's responsibility

CMO Council research highlights that over half of business leaders believe their marketers own CX.

by
Marketing
Data

How customer insight & CX teams can collaborate

by
insight
Management

How to convince leaders to ditch NPS in service

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3
bin
Engagement

Pride, performative allyship and women in CX

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1
Rainbow wash
Whitepaper
Sponsored

How FS firms can meet customer needs & lower costs

front cover
Whitepaper
Sponsored

How manufacturers can enhance CX through data

front cover
Whitepaper
Sponsored

How to enhance your digital service strategy

front cover
Employee engagement

Frequent personnel changes prevent achievement

Report
Sponsored

Using personalised service to reboot and rebuild

Cover
Data

Reboot your customer research with these methods

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Customer research
Data

How to get great customer insights on the cheap

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coins
Technology

Should Clubhouse be part of your CX strategy?

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2
clubhouse

Resources

Ebook
Sponsored

Automation and AI that unites your people

The hot topic of automation and AI and how transformation can be tricky.

front cover
Report
Sponsored

Customer service in the digital era

front cover
Whitepaper
Sponsored

Improve customer experience in the contact centre

empirix cover
Toolkit
Sponsored

A new era of customer behaviours and opportunities

front cover
Webinar
Sponsored

Lessons from Verizon's remote working CX success

empirix webinar image
Customer experience management

Poor data & tech fuelling a customer crisis

Behavioural marketing

A behavioural science principle shaping our future

Strategy

Chameleon consumers defying categorisation

by
Chameleon
Technology

Do the best CX leaders have a background in IT?

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IT
Technology

Why COVID hasn't driven digital transformation

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Digital transformation
Strategy

How to design 'human' experiences in an AI world

by
2
mechanical heart
Customer journey

Trying to control the customer journey is futile

Customer satisfaction

How marketing must budget for client satisfaction

Data

Why the past year has been a big win for insight

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eye insight
Data

How to foster a more effective insight culture

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eye
Market research

Why market research budgets are bigger in 2021

Data

Why your customer insight team needs a purpose

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Blindfold