Marketing

How do emotions influence decision-making and how can a better understanding of customer emotions help brands improve customer experiences...
New brooms sweep clean as the saying goes. When new managers take control, it is often the case that they want to make changes and to make...
What is the commodity magnet? And why is it so important to understand how it will influence your customers' behaviours and expectations?...
Why is there a high failure rate of customer experience (CX) initiatives? Are they being hampered by a double standard related to brand...