Marketing

Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
18th Nov 2019
Blog

Broaden your horizons beyond data navel-gazing

By Commercial Director
Analytics
Marketing budget
Strategy
15th Nov 2019

Can excellent CX enable zero marketing spend?

11th Nov 2019
Blog

3 customer-centric lessons from Episerver Ascend

By
Customer experience management
Big Data
Data
5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

Algorithim economy
Technology
13th Nov 2019

CX and marketing's role in the algorithm economy

Trending

30th Oct 2019
Blog

How AI is revolutionising sales and marketing

By CEO and co-founder of Prospex and Fountech
Artificial intelligence
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Popular resources

25th Oct 2019

Data skills deficiencies impeding CX improvements

UK organisations are unable to deliver on the promise of personalised customer experiences because of a shortage of data skills, new...
18th Oct 2019

Data sharing still daunting despite GDPR

Despite the implementation of strict new regulations around the collection, use and storage of customer data, most consumers still remain...
15th Oct 2019

Brand purpose delivers ad impact but can backfire

New research has demonstrated the advertising impact that organisations are having by marketing their ‘brand purpose’. But the findings are...
11th Oct 2019

CMOs ignoring IT despite customer consequences

Even though effective collaboration between CMOs and CIOs can boost company profit margins by more than 5%, poor communication and...
Cash money
Technology
20th Sep 2018

VoC Buyer's Guide 2019

call center
Technology
1st Jun 2019

Level-up to a (better) cloud contact center

call center
Technology
3rd Oct 2019

Level-up to a (better) cloud contact center

23rd Sep 2019
Blog

Who has the need and is it a problem?

By Principal Consultant
Market research
Cash money
Strategy
29th Aug 2019

Why you shouldn't prioritise profitable customers

Customer journey mapping
Data
9th Aug 2019

Are you delivering personalised experiences?

News
Data
21st Aug 2019

What Oracle & Salesforce news means for marketers

Machine
Technology
23rd Aug 2019

3 big brands that nailed digital transformation

Fast and easy experiences skates
Strategy
3rd Sep 2019

4 ways that disruptors deliver fast & easy CX

CX CMOs yawn
Strategy
26th Jul 2019
2 comments

Why are CMOs losing interest in CX?

17th Jul 2019
Blog

3 ways cloud improves customer service

By Product marketing manager
Contact centres
15th Jul 2019
Blog

The challenges of fragmented digital identities

By Marketing Director
Analytics