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GDPR and Its Implications for Your Business
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Marketing
Marketing
Preparing your data flows for a no-deal Brexit
21st Feb 2019
20th Feb 2019
1
Blog
Single customer view: Overcoming key challenges
By
Guest Contributor
18th Feb 2019
Blog
Taking a zero-based approach to marketing
By
Bjorn Timelin
Partner at McKinsey & Company
15th Feb 2019
1 comment
7 questions to ask your market research provider
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29th Jan 2019
Prosumers: The secret to modern relationships?
22nd Jan 2019
What does £44m Google fine mean for marketers?
Popular resources
25th Jun 2018
Customer journey mapping research report 2018
Quadient
17th Jan 2019
Messaging: The future of customer service?
[24]7.ai
19th Jul 2017
A framework for your brand to measure & improve CX
2nd Jan 2019
Research report: The role of employee voice in CX
Confirmit
4th Apr 2018
Designing a world-class CX approach
Intouch Insight
4th Feb 2019
Blog
Do you know your customer or your spreadsheets?
By
Joe Jarrett
COO
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Marketers want control of CX: Should they have it?
Most marketers believe they will have control of the customer experience by 2020 at their organisations. But is this a good thing? A new...
31st Jan 2019
Facebook needs to stop checking its own homework
Facebook is still the world’s most popular social network, with 2.26bn monthly active users . In fact, around 2 billion people use at least...
31st Jan 2019
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What Moneyball teaches us about customer metrics
Businesses must start looking in places and finding stats that don’t appear to interest others, and to turn that data into insights that...
30th Jan 2019
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Infographic: 7 stages of B2B decision-making
What are the typical stages that B2B buyers go through when choosing a new product for their company? Over the last decade, there have been...
22nd Jan 2019
Blog
4 trends for experience-driven marketing in 2019
By
Joey Moore
18th Jan 2019
10 developments we can expect from AI
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17th Jan 2019
Blog
Start 2019 with a marketing audit & metric review
By
nicholas watkis
Principal Consultant
16th Jan 2019
Brand experience: What is it? Who's doing it well?
15th Jan 2019
Why buying scenarios should be in your 2019 plans
7th Jan 2019
3 comments
Four major marketing trends set to dominate 2019
3rd Jan 2019
Empty database? How to earn back customers in 2019
7th Dec 2018
Couple your 2019 targets with your customer value
5th Dec 2018
Blog
Are your staff a cost or an asset?
By
nicholas watkis
Principal Consultant
4th Dec 2018
Blog
How to use CDPs to prevent customer churn
By
Guest Contributor
3rd Dec 2018
1 comment
What were the key marketing trends of 2018?
30th Nov 2018
How to stop your customer base's value shrinking
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