Marketing

Why are experts so excited by the customer engagement opportunity that IGTV could provide brands? Instagram has announced the release of a...
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What is a ‘Total Social Media Care’ philosophy? Why can it be more effective than social media marketing? And how can you implement the...
Customers don’t just use smartphones to find and buy stuff, they use them to learn, analyse, and filter choices to make informed decisions...
New research suggests that marketers and business leaders are in conflict over key marketing metrics. Marketers have access to more data...
Blog
By
Peter Dorrington
European Director of Customer Insights