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Marketing
Marketing
Couple your 2019 targets with your customer value
7th Dec 2018
5th Dec 2018
Blog
Are your staff a cost or an asset?
By
nicholas watkis
Principal Consultant
4th Dec 2018
Blog
How to use CDPs to prevent customer churn
By
Guest Contributor
3rd Dec 2018
What were the key marketing trends of 2018?
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The customer data platform guide
16th Nov 2018
How can a customer data platform improve CX?
14th Nov 2018
How the value of customer bases can be misleading
Popular resources
19th Nov 2018
Using customer journey maps as a strategic CX tool
TTEC
9th Dec 2018
Event: Join us as we reveal CX's best-kept secrets
InMoment
25th Jun 2018
Customer journey mapping research report 2018
Quadient
17th Sep 2018
The VoC Guide 2018: Best practices & case studies
Confirmit
16th Nov 2018
The truth about what customers want
Calabrio
30th Nov 2018
How to stop your customer base's value shrinking
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Strategy
What's internal marketing & why is it important?
Data
Using data science to understand customer emotions
Strategy
6 steps to customer profitability analysis
Data
GDPR: How to process requests for erasure
Strategy
British Airways CRM Case Study
Data
Will GDPR kill the third-party data market?
28th Nov 2018
How to buy a customer data platform
What do you need to consider before investing in a customer data platform? In the latest in our series on the rise of CDPs, we ask IT...
22nd Nov 2018
How do you create great experiences for Gen Z?
They don’t drink, they don’t smoke, they don’t have sex and they don’t eat junk food. Generation Z, according to many reports , are the...
21st Nov 2018
How CDPs finally provide omnichannel clarity
How can companies understand and capitalise on omnichannel behaviour when haphazard customer journeys are increasingly the new normal?...
20th Nov 2018
10 cognitive biases to improve your marketing
Cognitive biases are errors in the way we perceive our environments and make judgements. And as they affect nearly all of us, marketers are...
8th Nov 2018
Blog
The single customer view: Are we chasing a myth?
By
Michael Poyser
Chief Analytics Officer
CX champions
6th Nov 2018
How Volvo aligns CX expectations with its brand
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2nd Nov 2018
Do you know the value of your customer database?
1st Nov 2018
1 comment
Why marketers must put aside the journey maps
30th Oct 2018
Blog
Customer connections in a hyper-connected world
By
Lindsay McEwan
VP & Managing Director, EMEA
29th Oct 2018
Blog
Digital transformation: It's about more than tech
By
Matt Klassen
The customer data platform guide
29th Oct 2018
What is a customer data platform?
11th Oct 2018
2 comments
Why lowering your prices can lose you customers
3rd Oct 2018
Should you always give customers what they want?
2nd Oct 2018
How Renault revitalised its CRM strategy
28th Sep 2018
Will GDPR complaint kill programmatic advertising?
25th Sep 2018
1 comment
Replace the Marketing Mix with the Customer Mix
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