Marketing

Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
meeting
Strategy
13th Feb 2020

The blueprint for your self-service journey map

picture
Technology
13th Feb 2020

Motorola Solutions makes every interaction count

peptalk
Strategy
3rd Feb 2020

Digital Marketing Transformed: Beyond DAM

5th Feb 2020
Blog

Top-down vs bottom-up marketing

By Principal Consultant
Culture
5th Feb 2020
Blog

The next wave of personalisation

By CEO & Founder
Personalisation

Trending

30th Jan 2020
Blog

Why data monetisation will redefine retail success

By Chief Client Officer
Analytics
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Popular resources

27th Jan 2020

How to solve your content crisis

Publishing personalized content faster or more cost effectively is a priority for over 95% of global marketing leaders. Yet you can’t solve...
20th Jan 2020

Why market research will never be the same again

Market research has been long used to scrutinize market viability of a business idea, find target audiences and make strategic decisions...
23rd Jan 2020

Using customer lifecycle analysis for innovation

Existing businesses have an innovation advantage over new entrants due to the customer data that they hold and the customer analyses this...
7th Jan 2020

The top 10 use cases for contact centre analytics

“Analytics” is one of the biggest buzz words in the business world—and now the contact centre world is buzzing about customer analytics, as...
FOMO customer experience
Strategy
24th Jan 2020

How FOMO causes a disconnect with your customers

6th Jan 2020
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Blog

Are you successful? It depends what you measure...

By Principal Consultant
Customer metrics
Shopping
Technology
23rd Dec 2019

How to earn consumer trust in the post-buying era

Experience CMO
Strategy
20th Dec 2019
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What happened to CMOs heading-up CX in 2019?

3rd Dec 2019
Blog

How misleading market research is harming retail

By Founding Principal
Market research
numbers CX KPIs
Data
6th Dec 2019

Skills and costs damaging data-driven endeavours

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Data
14th Jan 2020

Are these 2020's biggest analytics trends?

18th Nov 2019
Blog

Broaden your horizons beyond data navel-gazing

By Commercial Director
Analytics
Marketing budget
Strategy
15th Nov 2019

Can excellent CX enable zero marketing spend?

11th Nov 2019
Blog

3 customer-centric lessons from Episerver Ascend

By
Customer experience management
Big Data
Data
5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

Algorithim economy
Technology
13th Nov 2019

CX and marketing's role in the algorithm economy