Marketing

Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
6th Jan 2020
1
Blog

Are you successful? It depends what you measure...

By Principal Consultant
Customer metrics
Shopping
Technology
23rd Dec 2019

How to earn consumer trust in the post-buying era

Experience CMO
Strategy
20th Dec 2019
5 comments

What happened to CMOs heading-up CX in 2019?

3rd Dec 2019
Blog

How misleading market research is harming retail

By Founding Principal
Market research
numbers CX KPIs
Data
6th Dec 2019

Skills and costs damaging data-driven endeavours

Trending

numbers CX KPIs
Data
14th Jan 2020

Are these 2020's biggest analytics trends?

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Popular resources

18th Nov 2019

Broaden your horizons beyond data navel-gazing

We often hear that the world’s most valuable resource is no longer oil, but data. Companies have access to more data about their customers...
15th Nov 2019

Can excellent CX enable zero marketing spend?

A recent short but interesting article in My Customer entitled Why service and marketing should have a shared budget highlighted again how...
11th Nov 2019

3 customer-centric lessons from Episerver Ascend

This week, digital experience company Episerver held its eighth annual Episerver Ascendevent in London. Bringing together partners,...
5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

While it’s never been more important to deliver a relevant, quality customer experience, new research indicates that brands are finding it...
Algorithim economy
Technology
13th Nov 2019

CX and marketing's role in the algorithm economy

30th Oct 2019
Blog

How AI is revolutionising sales and marketing

By CEO and co-founder of Prospex and Fountech
Artificial intelligence
Data skills
Data
25th Oct 2019

Data skills deficiencies impeding CX improvements

Data sharing
Data
18th Oct 2019

Data sharing still daunting despite GDPR

Brand purpose advertising
Strategy
15th Oct 2019

Brand purpose delivers ad impact but can backfire

Ignoring CIO
Technology
11th Oct 2019

CMOs ignoring IT despite customer consequences

Cash money
Technology
20th Sep 2018

VoC Buyer's Guide 2019

call center
Technology
1st Jun 2019

Level-up to a (better) cloud contact center

call center
Technology
3rd Oct 2019

Level-up to a (better) cloud contact center

23rd Sep 2019
Blog

Who has the need and is it a problem?

By Principal Consultant
Market research
Call centre metrics
Data
30th Dec 2019

Why NPS must be more than measurement & benchmarks

Cash money
Strategy
29th Aug 2019

Why you shouldn't prioritise profitable customers