Marketing

Marketing

Best practice advice and the latest insights about marketing strategies and technologies.
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20th Sep 2018
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29th Aug 2019
It is often said that 80% of an organisation’s sales come from 20% of their clients. So should you concentrate on the most profitable 20%?...
9th Aug 2019
Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with...
21st Aug 2019
It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...
23rd Aug 2019
When facing the prospect of a major digital transformation project in our business, what can we learn from The Guardian, Rolls-Royce and...
17th Jul 2019