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Marketing
Data
Data
17th Oct 2017
0
GDPR: Does your data use have legitimate interest?
16th Oct 2017
5
The customer emotion guide
How to use emotion data to predict product success
6th Oct 2017
0
Will GDPR kill the third-party data market?
3rd Oct 2017
GDPR and its implication on customer data
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16th Aug 2017
0
How demographics + psychographics = more sales
7th Aug 2017
0
UK gov announces GDPR intentions with new bill
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Management
6 steps to monitoring your customer service
Loyalty
How to aggravate customer pain for commercial gain
Engagement
9 sample customer journey maps to learn from
Engagement
Examples & techniques of customer journey mapping
Loyalty
Stop trying to eliminate customer effort!
Engagement
5 myths about emotion & their implications for CX
2nd Oct 2017
0
Is GDPR a necessary growing pain for digital?
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Popular resources
3rd Oct 2017
GDPR and its implication on customer data
Royal Mail Data Services
1st May 2017
How to approach data in a post-GDPR world
Royal Mail Data Services
27th Sep 2017
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Bronto Software
26th Sep 2017
How blended AI enhances the power of human touch
Genesys
19th Jul 2017
A framework for your brand to measure & improve CX
25th Sep 2017
0
Measuring ABM success: Beyond traditional metrics
Account-based marketing offers an alternative to top-of-the-funnel marketing, and therefore requires a different set of metrics to monitor...
15th Sep 2017
1
Infographic: Why a data revolution is taking place
It is a time of austerity and data inaccuracy can no longer be tolerated. 89% of companies believe that their departmental budgets are...
4th Sep 2017
0
7 essential steps for marketing success post-GDPR
The European General Data Protection Regulation (GDPR) will change how marketers and advertisers operate in the European Union. Regardless...
18th Aug 2017
0
Identity: The missing piece of the CX puzzle?
As the customer journey becomes more complex, entailing a growing number of touchpoints on the path to purchase, could identity management...
20th Jul 2017
0
Five ways to incentivise customers to share data
13th Jul 2017
0
GDPR: Consumers keen to opt out of marketing
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11th Jul 2017
0
GDPR: Is the data protection officer responsible?
6th Jul 2017
0
The proactive customer service guide
Predictive service: Are you a butler or stalker?
4th Jul 2017
Insight report: Customer trust & the role of GDPR
26th Jun 2017
0
CX, trust & data share: Fostering a virtuous cycle
21st Jun 2017
0
Building a culture of innovation with intelligence
13th Jun 2017
0
How to measure brand value with analytics
9th Jun 2017
0
GDPR is the kick up the bum your marketing needs
Hub
25th May 2017
GDPR: compliance and beyond
25th May 2017
0
Why GDPR should be about more than compliance
17th May 2017
1
Blockchain & analytics: 3 questions to consider
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