Data

Data

Best practices and new developments in the collection, management and use of customer data.
3rd Dec 2019
Blog

How misleading market research is harming retail

By Founding Principal
Market research
numbers CX KPIs
Data
6th Dec 2019

Skills and costs damaging data-driven endeavours

18th Nov 2019
Blog

Broaden your horizons beyond data navel-gazing

By Commercial Director
Analytics
Big Data
Data
5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

Data skills
Data
25th Oct 2019

Data skills deficiencies impeding CX improvements

Trending

Data sharing
Data
18th Oct 2019

Data sharing still daunting despite GDPR

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Popular resources

9th Aug 2019

Are you delivering personalised experiences?

Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with...
21st Aug 2019

What Oracle & Salesforce news means for marketers

It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...
15th Jul 2019

The challenges of fragmented digital identities

Today’s customers use a number of different channels to communicate on a daily basis: social media, messaging, email… and sometimes those...
11th Jul 2019

How first party intent data usage eliminates waste

How first party intent data usage eliminates waste and drives faster sales . According to a recent survey by Digital Commerce 360 B2B...
Instore customer
Data
30th Jul 2019

How to incentive customers to identify themselves

Customer insight agile working
Data
12th Jul 2019

Drivers of Agile success for insight teams

Waste bin measurement emotion
Data
22nd Jul 2019
1 comment

Why we're getting the measurement of emotion wrong

One year
Data
24th May 2019

How has GDPR changed the customer data landscape?

Binoculars customer insight
Data
21st Jun 2019

Common Agile practices to help insight teams

Customer value
Data
6th Jun 2019
2 comments

Hot tips on how to increase your customer value

Customer value measurement
Data
17th May 2019

How to measure your customer value

Face mask
Data
5th Apr 2019
2 comments

How personas impact customer journey design

Data
Data
29th Mar 2019

Five key elements to data-driven campaigning

Magnifying glass
Data
10th Jun 2019

How Agile working benefits customer insight teams

28th Mar 2019
Blog

How to use AI for personalised prices

By Head of Product
Personalisation
20th Mar 2019
Blog

5 AI & machine learning CRM take outs from SXSW

By Head of Data & Digital Operations
Artificial intelligence