Data

Data

Best practices and new developments in the collection, management and use of customer data.
3rd Dec 2019
Blog

How misleading market research is harming retail

By Founding Principal
Market research
numbers CX KPIs
Data
6th Dec 2019

Skills and costs damaging data-driven endeavours

numbers CX KPIs
Data
14th Jan 2020

Are these 2020's biggest analytics trends?

18th Nov 2019
Blog

Broaden your horizons beyond data navel-gazing

By Commercial Director
Analytics
Big Data
Data
5th Nov 2019

Focus on Big Data frustrating firms' CX ambitions

Trending

Data skills
Data
25th Oct 2019

Data skills deficiencies impeding CX improvements

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Popular resources

18th Oct 2019

Data sharing still daunting despite GDPR

Despite the implementation of strict new regulations around the collection, use and storage of customer data, most consumers still remain...
30th Dec 2019

Why NPS must be more than measurement & benchmarks

The critical thing with Net Promoter Score is not just to measure it, or to use it as an industry benchmark. It’s only by closing the loop...
9th Aug 2019

Are you delivering personalised experiences?

Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with...
21st Aug 2019

What Oracle & Salesforce news means for marketers

It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...
15th Jul 2019
Blog

The challenges of fragmented digital identities

By Marketing Director
Analytics
11th Jul 2019
Blog

How first party intent data usage eliminates waste

By Marketing
Data-driven marketing
Instore customer
Data
30th Jul 2019

Incentivise customers to identity themselves

Customer insight agile working
Data
12th Jul 2019

Drivers of Agile success for insight teams

Waste bin measurement emotion
Data
22nd Jul 2019
1 comment

Why we're getting the measurement of emotion wrong

One year
Data
24th May 2019

How has GDPR changed the customer data landscape?

Binoculars customer insight
Data
21st Jun 2019

Common Agile practices to help insight teams

Customer value
Data
6th Jun 2019
3 comments

Hot tips on how to increase your customer value

Customer value measurement
Data
17th May 2019

How to measure your customer value

Face mask
Data
5th Apr 2019
2 comments

How personas impact customer journey design

Data
Data
29th Mar 2019

Five key elements to data-driven campaigning

Magnifying glass
Data
10th Jun 2019

How Agile working benefits customer insight teams