Data

Data

Best practices and new developments in the collection, management and use of customer data.
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9th Aug 2019
Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with...
21st Aug 2019
It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...
15th Jul 2019
Today’s customers use a number of different channels to communicate on a daily basis: social media, messaging, email… and sometimes those...
11th Jul 2019
How first party intent data usage eliminates waste and drives faster sales . According to a recent survey by Digital Commerce 360 B2B...