Data

What is preventing a better understanding of customer emotions? A look at the challenges - and how they can be overcome. As we explored in...
With only a month to go until the deadline for compliance with the GDPR, there are concerns that many organisations are woefully under-...
How do emotions influence decision-making and how can a better understanding of customer emotions help brands improve customer experiences...
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The Facebook-Cambridge Analytica scandal has further rocked consumer confidence in the way their data is being collected and used. Against...