Data

Data

Best practices and new developments in the collection, management and use of customer data.
Subscribe to MyCustomer

Join our community of CX leaders

Be the first to receive the latest CX news, views and research, as well as exclusive invites to events and webinars.
Subscribe here
17th May 2019
In order to get a good balance between customer value and value for the customer, you first need to know how to determine customer value...
5th Apr 2019
2
Having robust customer personas is of even greater importance today because customer journeys are getting increasingly complex. So what do...
29th Mar 2019
We all know the buzzwords: ‘omni-channel’, ‘real- time’, ‘hyper-personalisation’. They remind us of our 16-year-old self in secondary...
10th Jun 2019
Agile working is being adopted by more and more organisations. But what does Agile working bring to customer insight teams? The term "Agile...
r