Data

0
Account-based marketing offers an alternative to top-of-the-funnel marketing, and therefore requires a different set of metrics to monitor...
1
It is a time of austerity and data inaccuracy can no longer be tolerated. 89% of companies believe that their departmental budgets are...
0
The European General Data Protection Regulation (GDPR) will change how marketers and advertisers operate in the European Union. Regardless...
0
As the customer journey becomes more complex, entailing a growing number of touchpoints on the path to purchase, could identity management...
Hub
Hub Icon