Data

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With GDPR looming large on the horizon, concern mounts around the ambiguity of key aspects of the regulation, such as what will constitute...
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Having accurate and up-to-date customer data is not only crucial from a commercial point of view, but it is also a legal necessity too. The...
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The retail industry needs to adapt to serve consumers in an omnichannel commerce environment. The amount of data generated across customer...
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“Data is the new oil” – this has become the latest catchphrase for marketers worldwide. Everyone now seems to recognise the potential of...
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