Data

7th Mar 2018
You and your executive team likely recognise the potential value of customer interaction analytics. Timely insights into customer behaviour...
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Marketers will see a collapse of faith in third party intent data, as they quickly appreciate its limitations; however, there are ways to...
28th Feb 2018
In an era of big data, businesses collect information from more sources than ever before. But having access to data and effectively...
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How should you implement the Right to be Forgotten? Experts share best practices for dealing with customers who exercise their right to...
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