Data

Data

Best practices and new developments in the collection, management and use of customer data.

The next wave of personalisation

Personalisation
Blog

Why data monetisation will redefine retail success

Analytics
Blog

Data monetisation is demonised but can improve CX

Data
Cash register

Using customer lifecycle analysis for innovation

Data
Innovation

The top 10 use cases for contact centre analytics

Webinar
Sponsored
webinar

How misleading market research is harming retail

Market research
Blog

Skills and costs damaging data-driven endeavours

Data
numbers CX KPIs

Are these 2020's biggest analytics trends?

Data
numbers CX KPIs

Broaden your horizons beyond data navel-gazing

Analytics
Blog

Focus on Big Data frustrating firms' CX ambitions

Data
Big Data

Data skills deficiencies impeding CX improvements

Data
Data skills

Data sharing still daunting despite GDPR

Data
Data sharing

Why NPS must be more than measurement & benchmarks

Data
Call centre metrics
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What Oracle & Salesforce news means for marketers

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The challenges of fragmented digital identities

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How first party intent data usage eliminates waste

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Incentivise customers to identity themselves

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Drivers of Agile success for insight teams

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Why we're getting the measurement of emotion wrong

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How has GDPR changed the customer data landscape?

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Resources

The new rules of customer engagement

Gain insights into what the modern customer expects

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5 ways to empower your agents

Whitepaper
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Rise of the CX leader: 2020 research report

Research
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CX leader research

Guide: How to deliver CX in the 2020s

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Contact centre trends

Why customer feedback isn’t enough

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Common Agile practices to help insight teams

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Binoculars customer insight

Hot tips on how to increase your customer value

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Customer value

How to measure your customer value

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Customer value measurement

How personas impact customer journey design

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Face mask

Five key elements to data-driven campaigning

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Data

How Agile working benefits customer insight teams

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Magnifying glass

How to use AI for personalised prices

Personalisation
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5 AI & machine learning CRM take outs from SXSW

Artificial intelligence
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Infographic: 5 personalisation best practices

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Personalisation

Single customer view: Challenges & obstacles

Single customer view
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Preparing your data flows for a no-deal Brexit

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Lock key data privacy

Do you know your customer or your spreadsheets?

Analytics
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