Data

Data

Best practices and new developments in the collection, management and use of customer data.
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14th Jan 2020
Data has become the mantra for success of innovative businesses a long time ago and this year this trend will continue to accelerate and...
18th Nov 2019
We often hear that the world’s most valuable resource is no longer oil, but data. Companies have access to more data about their customers...
5th Nov 2019
While it’s never been more important to deliver a relevant, quality customer experience, new research indicates that brands are finding it...
25th Oct 2019
UK organisations are unable to deliver on the promise of personalised customer experiences because of a shortage of data skills, new...