Data

Data

Best practices and new developments in the collection, management and use of customer data.
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22nd Jul 2019
1
Why do we get customers to quantify their emotions mathematically instead of counting the feelings and priorities? How many things in your...
24th May 2019
It's a year since the EU's General Data Protection Regulation (GDPR) came into force. How has the legislation changed businesses and their...
21st Jun 2019
Continuing his series on Agile working for customer insight teams, Paul Laughlin shares common Agile practices performed by successful...
6th Jun 2019
2
Measuring customer value is important, but measurement shouldn't be the end goal - ultimately it should be about increasing customer value...