Data

Data

Best practices and new developments in the collection, management and use of customer data.
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13th Mar 2019
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New research findings provide key takeaways to help businesses on their personalisation journey. For its 2019 Personalisation Development...
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With a proper Single Customer View (SCV), businesses can create more relevant, personalised and interactive experiences, predict customer’s...
21st Feb 2019
With the prospect of a no-deal Brexit becoming likelier by the day, tech policy & regulation specialist Heather Burns explains how to...
There are over 7,000 different MarTech solutions and that number will only continue to increase. It’s a sea of “new technologies” that are...