Analytics investment: How to get more bang for your buckby
Analytics guru Avinash Kaushik shares advice on how to optimise your investment in analytics tools and staff.
Expenditure on analytics continues to rocket, as businesses work to get a grip on the rising volumes of data they have at their disposal. According to Gartner’s annual CMO Spend Survey, analytics investments is the single biggest area of spend for today's marketers, representing nearly a tenth of their budget.
There are so many companies that have built such amazing tools that allow you to answer these questions for free.
What is the 10/90 rule of analytics investment?
Analytics investment isn’t just about tools – firms also need to have the staff resources to effectively use web data analytics.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...