Analytics investment: How to get more bang for your buck
Analytics guru Avinash Kaushik shares advice on how to optimise your investment in analytics tools and staff.
Expenditure on analytics continues to rocket, as businesses work to get a grip on the rising volumes of data they have at their disposal. According to Gartner’s annual CMO Spend Survey, analytics investments is the single biggest area of spend for today's marketers, representing nearly a tenth of their budget.
There are so many companies that have built such amazing tools that allow you to answer these questions for free.
What is the 10/90 rule of analytics investment?
Analytics investment isn’t just about tools – firms also need to have the staff resources to effectively use web data analytics.
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.