MyCustomer.com speaks with leading experts from the field of CRM, including Paul Greenberg and Shaun Smith, to discuss their views on the events of 2009.
Financial institutions the world over have had to tackle the backlash from the credit crunch and work to restore customer trust. No mean feat. Annette Mitchell, head of customer experience at Nationwide Building Society, suggests that the events of the past 12 months demonstrated some major shortcomings in the customer arena.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.