Gartner: Mobile analytics to boost business intelligence growthby
Over the next three years, mobile analytics applications and collaborative decision-making environments based on integrated business intelligence, collaboration and social software tools will become increasingly de rigueur for many organisations, Gartner predicts.
Based on current adoption rates and the wide availability of handheld devices, the market researcher believes that a third of all BI data will be consumed by mobile users by 2013. At first, such information will mainly comprise existing reports and dashboards that are simply ported to mobile platforms, but by 2012, both organisations and software vendors will start developing mobile analytics packages for specific tasks or domains.
Marketers and product managers will have a key role to play in helping to create customer-facing mobile BI applications and supply chain departments will be important in helping to build supplier-oriented packages, but it will be necessary to ensure that the current infrastructure can support them, Gartner warned.
Neil Chandler, a research director at the firm, said: "The market for BI and analytics is undergoing gradual evolution. By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organisations. These organisations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision-making."
For example, over the next 12 to 18 months, many organisations will ramp up their efforts to proactively manage, capture and optimise decision-making processes and outcomes in a bid to boost performance.
Such activity will lead to growing levels of investment in already emerging BI and analytics applications that integrate currently disparate collaboration, social software and BI tools. But it will also require a senior executive to sponsor cultural change and demonstrate the value of reworking decision-making processes in specific departmental, line-of-business or process areas such as forecasting, Chandler said.
Another change resulting from higher numbers of user- rather than IT-driven initiatives, the availability of more external information sources and the integration of increasing levels of unstructured content will be a growing move to purchase BI solutions from systems integrators rather than software vendors.
But because some 40% of BI expenditure will be channelled via the systems integration route by 2014, business users will need to play a more active role in procurement, taking considerations such as industry expertise and best practice into account as well as how such offerings tie into existing investments.