Hosted by MyCustomer managing editor Neil Davey, the panel features Nina Jones, head of advisor experience at Fidelity International; Avis Easteal, regional head of consumer at Luxasia; and Paul Laughlin, founder and managing director at Laughlin Consultancy.
Key discussion points include:
Why has the customer insight function been so important over the last 18 months.
What have been the biggest challenges for insight teams.
What impact has the pandemic had on research methods, and the way that research is conducted.
How have insight teams adapted and how will this benefit CX in the long-term.
How have our panellists used customer insights to improve CX.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.