It may be this year's buzz word, but the majority of companies are unsure how to make the most of the opportunities that Big Data presents, say Sana Dubarry and Jane Finch.
- Give everyone in the business a “data education”.
- Seek to prioritise and invest in data across the business – don’t make this a silo budget allocation for marketing or IT.
- Ensure ‘top down’ buy-in of Big Data.
Sana Dubarry is director of strategic consulting & advanced analytics, EMEA, and Jane Finch is director of marketing database solutions, EMEA of Epsilon International.