How to move from push marketing to pull marketing with Big Data

27th Feb 2012

Neil Davey

MyCustomer

MyCustomer.com

MyCustomer.com caught up with Stephen Brobst, chief technology officer of Teradata, at the recent Gartner Business Intelligence Summit 2012. Here, Brobst explains what companies need to know about Big Data, and how Big Data can successfully be used to ‘pull’ customers in to certain behaviours.

Tags:

Big data
Data management

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Neil Davey

MyCustomer

MyCustomer.com

Neil Davey was previously the editor of MyCustomer from 2007 until May 2023. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management.

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