IBM introduces new analytics solutions to tackle Big Databy
IBM Digital Analytics Accelerator intends to help CMOs understand customer sentiment for targeted advertising and promotions, avoid customer churn and perform advanced web analytics. Powered by Netezza and Unica technologies, the solution enables marketers to analyse social media, web traffic and customer conversation behind the firewall.
IBM also announced new features for its InfoSphere Streams software, which analyses massive volumes of data at rates up to petabytes per day. Built-in accelerators help communications services providers (CSPs) analyse data in motion from their networks to better understand customer preference.
The software also comes with built-in social media analytics, as well as the ability for firms to create new analytics applications from within a GUI interface.
IBM also announced new features to its InfoSphere BigInsights solution, which analyses structured data found in databases and unstructured data. New built-in accelerators analyse data flowing from digital infrastructures to help businesses in industries such as retail, manufacturing and healthcare monitor operational efficiency, security incident investigation, proactive maintenance and troubleshooting and outage prevention.
Additionally, built-in social media analytics accelerators help marketers develop applications for customer acquisition and retention, perform customer segmentation and campaign optimisation, and streamline lead generation.
BigInsights now also features a new InfoSphere Data Explorer that enables advanced data federation capabilities from IBM's Vivisimo acquisition.
Meanwhile, the firm also introduced a Cloud-based predictive analytics solution for SMBs and new IBM Disclosure Management software for financial services reporting.
IBM and Oxford University’s recent survey of over 1,000 business and IT professionals worldwide found 63% are gaining a competitive advantage by using Big Data and analytics for their organisations – a 70% increase from a 2010 IBM study.
The offerings, part of IBM's Big Data platform, can analyse petabytes of industry specific and social media data in sub-second response times, and continuously analyse geospatial, financial services and telecommunications data in motion.