Have you ever been frustrated by business meetings based on endless conversations, hunches, and intuitions? Felt defeated when expensive new product launches blew up, or simply disappointed by the failure of a good idea?
We’ve all been there. Here are 10 tips to great value proposition design to help you avoid the misery of product failure in the future. From the authors of Value Proposition Design.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.