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Infographic: 10 characteristics of great value propositions

29th Oct 2015
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Have you ever been frustrated by business meetings based on endless conversations, hunches, and intuitions? Felt defeated when expensive new product launches blew up, or simply disappointed by the failure of a good idea?

We’ve all been there. Here are 10 tips to great value proposition design to help you avoid the misery of product failure in the future. From the authors of Value Proposition Design.

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