With only a month to go until the deadline for compliance with the GDPR, there are concerns that many organisations are woefully under-prepared.
The DMA recently asked marketers for their thoughts on the legislation. From awareness, to preparedness, to opinions on the impact of the GDPR, the following infographic summaroses the challenges and opportunities that the GDPR presents to the marketing sector.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.