Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with more than 350 c-suite executives and marketing leaders to establish their views on the topic.
Some of the key findings include:
- 66% of marketing leaders consider themselves ‘experts or masters’ in delivering personalised digital experiences.
- 97% of senior marketers say that creating and publishing personalised content faster is a priority for their department.
- Just 48% have a clear roadmap and investment plan for delivering more personalised experiences in the future.
Click to enlarge the following infographic. For the full research breakdown download the report.
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