Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with more than 350 c-suite executives and marketing leaders to establish their views on the topic.
Some of the key findings include:
66% of marketing leaders consider themselves ‘experts or masters’ in delivering personalised digital experiences.
97% of senior marketers say that creating and publishing personalised content faster is a priority for their department.
Just 48% have a clear roadmap and investment plan for delivering more personalised experiences in the future.
Click to enlarge the following infographic. For the full research breakdown download the report.
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.