Infographic: Are you delivering personalised experiences?

Customer journey mapping
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Do businesses believe they're able to deliver truly personalised experiences? Sitecore's recent research report includes interviews with more than 350 c-suite executives and marketing leaders to establish their views on the topic.

Some of the key findings include:

  • 66% of marketing leaders consider themselves ‘experts or masters’ in delivering personalised digital experiences.
  • 97% of senior marketers say that creating and publishing personalised content faster is a priority for their department.
  • Just 48% have a clear roadmap and investment plan for delivering more personalised experiences in the future.

Click to enlarge the following infographic. For the full research breakdown download the report.

Infographic - personalisation

About Chris Ward

Chris Ward

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

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