For the one-to-one marketing industry, the promises of Big Data are too enticing to ignore. But separating the fact from the fiction of these promises is now the task of the marketer wanting to capitalise on the level of analytical insight that Big Data offers. In this infographic, the DMA attempts to unpick the 12 biggest myths surrounding Big Data. (click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.