Infographic: Busting 12 myths about Big Data and one-to-one marketing

For the one-to-one marketing industry, the promises of Big Data are too enticing to ignore. But separating the fact from the fiction of these promises is now the task of the marketer wanting to capitalise on the level of analytical insight that Big Data offers. In this infographic, the DMA attempts to unpick the 12 biggest myths surrounding Big Data. (click to enlarge)