New research findings provide key takeaways to help businesses on their personalisation journey.
For its 2019 Personalisation Development Study, Monetate surveyed more than 600 senior marketers across the retail, travel and hospitality and insurance sectors to take the pulse of personalisation today.
Their responses paint a picture of the successes and challenges that organisations are experiencing as they strive to deliver a superior customer experience at scale.
Monetate has distilled the results into the following infographic that outlines five key takeaways to guide businesses of all sizes on their personalisation journey.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.