New research findings provide key takeaways to help businesses on their personalisation journey.
For its 2019 Personalisation Development Study, Monetate surveyed more than 600 senior marketers across the retail, travel and hospitality and insurance sectors to take the pulse of personalisation today.
Their responses paint a picture of the successes and challenges that organisations are experiencing as they strive to deliver a superior customer experience at scale.
Monetate has distilled the results into the following infographic that outlines five key takeaways to guide businesses of all sizes on their personalisation journey.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...