Infographic: Five research findings to guide your personalisation programme

Personalisation
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New research findings provide key takeaways to help businesses on their personalisation journey. 

For its 2019 Personalisation Development Study, Monetate surveyed  more than 600 senior marketers across the retail, travel and hospitality and insurance sectors to take the pulse of personalisation today.

Their responses paint a picture of the successes and challenges that organisations are experiencing as they strive to deliver a superior customer experience at scale.

Monetate has distilled the results into the following infographic that outlines five key takeaways to guide businesses of all sizes on their personalisation journey. 

[Click to enlarge]

Monetate infographic

 

About Neil Davey

ND

Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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15th Mar 2019 15:49

Thanks for your article! Very useful information!

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