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Infographic: How marketers measure success

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7th Feb 2017
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Forbes and Aprimo conducted a survey of marketing leaders across multiple geographies and industries to examine how marketers are measuring success. 

The survey found that there are multiple metrics, and that marketers measure success by their ability to succeed in areas including efficiency and customer focus. 

This infographic outlines the survey findings including: key metrics, biggest challenges and keys to success. 

[Click to enlarge]

How marketers measure success

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