Forbes and Aprimo conducted a survey of marketing leaders across multiple geographies and industries to examine how marketers are measuring success.
The survey found that there are multiple metrics, and that marketers measure success by their ability to succeed in areas including efficiency and customer focus.
This infographic outlines the survey findings including: key metrics, biggest challenges and keys to success.
[Click to enlarge]
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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