'Single customer view' was a term coined in a very different time. A few things have changed since then. This infographic from Innometrics examines how it has evolved and what marketers need to know. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.