IDG’s 2015 report into data quality highlighted that accuracy remains the “top priority” among 66% of marketing professionals, yet a corresponding survey by Demand Gen Report revealed that more than 62% of organisations still rely on prospect data that is 20-40% incomplete or inaccurate.
According to Email Monks, email data is the quickest to decay, and on average, 75% of all email subscribers are 'inactive'.
What causes this rapid disengagement, and how can brands encourage re-engagement with prospects before they become part of the inaccurate data group?
This infographic gives some top tips (zoom to enlarge):
Chris was an Editor at MyCustomer from 2014 to 2022. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News.