Only 50% of marketers think social media market research impacts their company.
However, research indicates that nearly three-quarters of business owners believe that marketplace insight is one of the most valuable benefits of social media.
This infographic from Insights in Marketing explores:
- Common marketing uses for social media.
- How to get the most out of your social media market research.
- How social media impacts other forms of market research.
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
Read more from Neil Davey
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