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Drowning data

Infographic: The shocking scale of dirty customer data

30th Oct 2017
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Having accurate and up-to-date customer data is not only crucial from a commercial point of view, but it is also a legal necessity too. 

The General Data Protection Regulation (GDPR) comes into force in May 2018, and organisations that have out-of-date and inaccurate data about their customers will be in breach of the Regulation and subject to punishment. 

And this should be a major cause for concern for many businesses - because, as this infographic from DMC Software reveals, the scale of the data problem is alarming. 

[Click to enlarge]

Dirty data

Replies (4)

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By Philip Piletic
30th Oct 2017 11:56

Very informative, thanks for sharing!

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By BerryTaylor
29th Mar 2018 21:23

B2B marketers completely ignore data. B2B is one best way where we keep our data safe along with content, process, people, and platforms. Thanks for sharing this information.

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By michaelmaloney
15th Jan 2019 07:06

I don't know about you, but I trust that a lot of people are very honest when it comes to filling in their details. I mean I'm sure they know that you need to put that data into storage for a reason right?

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By StephenGiderson
17th Jan 2019 04:56

Wow, I didn't know that businesses could be subjected to punishment should they be retaining false info of customers. Some businesses do have long-term customers who are perhaps idle at the current moment like a health salon or even a gym. It could be tough getting them to update their personal records if they do not intend to return for recurring services.

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