Infographic: The shocking scale of dirty customer data

Drowning data
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Having accurate and up-to-date customer data is not only crucial from a commercial point of view, but it is also a legal necessity too. 

The General Data Protection Regulation (GDPR) comes into force in May 2018, and organisations that have out-of-date and inaccurate data about their customers will be in breach of the Regulation and subject to punishment. 

And this should be a major cause for concern for many businesses - because, as this infographic from DMC Software reveals, the scale of the data problem is alarming. 

[Click to enlarge]

Dirty data

About Neil Davey


Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.


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30th Oct 2017 11:56

Very informative, thanks for sharing!

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29th Mar 2018 21:23

B2B marketers completely ignore data. B2B is one best way where we keep our data safe along with content, process, people, and platforms. Thanks for sharing this information.

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