Having accurate and up-to-date customer data is not only crucial from a commercial point of view, but it is also a legal necessity too.
The General Data Protection Regulation (GDPR) comes into force in May 2018, and organisations that have out-of-date and inaccurate data about their customers will be in breach of the Regulation and subject to punishment.
And this should be a major cause for concern for many businesses - because, as this infographic from DMC Software reveals, the scale of the data problem is alarming.
[Click to enlarge]
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.