Having accurate and up-to-date customer data is not only crucial from a commercial point of view, but it is also a legal necessity too.
The General Data Protection Regulation (GDPR) comes into force in May 2018, and organisations that have out-of-date and inaccurate data about their customers will be in breach of the Regulation and subject to punishment.
And this should be a major cause for concern for many businesses - because, as this infographic from DMC Software reveals, the scale of the data problem is alarming.
[Click to enlarge]
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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Very informative, thanks for sharing!
Thanks (0)B2B marketers completely ignore data. B2B is one best way where we keep our data safe along with content, process, people, and platforms. Thanks for sharing this information.
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Thanks (0)I don't know about you, but I trust that a lot of people are very honest when it comes to filling in their details. I mean I'm sure they know that you need to put that data into storage for a reason right?
Thanks (0)Wow, I didn't know that businesses could be subjected to punishment should they be retaining false info of customers. Some businesses do have long-term customers who are perhaps idle at the current moment like a health salon or even a gym. It could be tough getting them to update their personal records if they do not intend to return for recurring services.
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