Informatica CMO: Social data must overcome the "IT hairball"
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Informatica CMO Chris Boorman discusses taking a data-centric approach to social media, and the challenges to overcome.

About Neil Davey


Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.


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