Jive Software has acquired social analytics software start-up Proximal Labs for an undisclosed sum in a bid to boost its own offerings for social data and user behaviour analysis.
The relationship started late last year when Jive became one of Proximal’s first customers and the aim is to integrate the Jive What Matters intelligence engine with Proximal’s software. Proximal will accelerate Jive's efforts to use the innovations of ‘big data’ to unlock the value of the social graph in the enterprise, the social business suggests.
Proximal’s applications use machine learning algorithms, a form of artificial intelligence that learns to recognise complex patterns within data and makes decisions based on such data, which is intended to make "content more relevant and communities more engaging," the firm said.
Brian Roddy, Jive’s senior vice president of engineering, added: "The future of work is personalised. Relevant information should find you, proactively, to improve collaboration and enable faster decision-making."
The acquisition of Proximal would add to the vendor’s existing offerings by enabling customers to quantify the way in which people were collaborating, he said.
Proximal’s technology provides users with insights into the expertise, work focus and interactions of employees, customers and partners, thereby complementing Jive What Matters, which proactively offers customers recommendations on relevant content and expertise.
The software also enables organisations to search external and internal data sources to deliver personalised results and complements Jive’s Social Media Engagement software by aggregating information from the social web.
Finally, the product is able to measure productivity and employee satisfaction by assessing operational criteria such as the amount of work delivered that focuses on business objectives, the effectiveness of team collaboration and how employees feel about their work and employer.