Launch of first personal data store “significant” for brands, consumers and VRMby
Will the first service to give individuals back control over their personal data introduce a step change in the relationship between companies and customers?
The launch of the first personal data store for consumers will have “significant and wide-ranging” implications for marketers, brands and their customers, according to experts.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.