Launch of first personal data store “significant” for brands, consumers and VRMby
Will the first service to give individuals back control over their personal data introduce a step change in the relationship between companies and customers?
The launch of the first personal data store for consumers will have “significant and wide-ranging” implications for marketers, brands and their customers, according to experts.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...