Male-run businesses out of touch with female customersby
The majority of consumer goods are purchased by women, and they now represent the fastest-growing global market – yet most of them are unhappy with the products and services on offer. The reason? Most organisations are managed by men.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.