Monitoring and trust: Alterian recommends transparency to accompany its toolby
While Alterian has just launched its new web behaviour analytics solution, CEO David Eldridge acknowledges that transparency and permission should accompany such tools.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.