MyCustomer.com has launched the latest in its ongoing series of ebooks with an updated guide to web analytics for 2016.
Collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of analytics, the ebook takes you step-by-step through the process of setting up and executing a web analytics programme.
Across multiple chapters it explains how to build a web analytics strategy, how to select the best solution, and how to appoint the right staff in the right structure to make it a success.
We also provide troubleshooting tips so that you're aware of the most common pitfalls to avoid as you get your project under way.
The guide is designed to be the perfect accompaniment to your company's web analytics programme.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...