MyCustomer.com has launched the latest in its ongoing series of ebooks with an updated guide to web analytics for 2016.
Collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of analytics, the ebook takes you step-by-step through the process of setting up and executing a web analytics programme.
Across multiple chapters it explains how to build a web analytics strategy, how to select the best solution, and how to appoint the right staff in the right structure to make it a success.
We also provide troubleshooting tips so that you're aware of the most common pitfalls to avoid as you get your project under way.
The guide is designed to be the perfect accompaniment to your company's web analytics programme.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.