MyCustomer.com moves to responsive emailby
MyCustomer.com has decided to give our emails a bit of a spring clean!
With mobile email open rates having increased by as much as 50% over the past year, and with wider research indicating that mobile email has now overtaken web and desktop email, we have decided to come up with a brand new mobile-friendly email design.
Reports from the likes of Return Path, which has tracked nearly 1.8bn data points as part of its research, have revealed the extent of the change in our email habits – with more people now opening emails on mobile devices (37%) than via webmail using a browser (30%).
Following its examination of one billion ‘opens’ of emails sent last year, Litmus compiled the following infographic demonstrating the changes (click to enlarge):
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.