New MyCustomer report examines data-driven marketing in financial services

How mature is data-driven marketing in the financial services sector? How does it compare to other industries? How are leading-edge financial services firms capitalising on data-driven marketing for competitive advantage?

These and many other questions are answered in the latest report from MyCustomer. 

Assessing the state-of-play in the industry, 'Data-driven marketing in the financial services sector' is a comprehensive document examining the obstacles and opportunities that FS firms face as they look to sweat more value out of their data. 

Download this report now to learn more.