The final countdown: Four tips to comply with the EU cookie law in timeby
It's the countdown until brands must be compliant with the EU cookies law. Nick Broomfield of The Customer Framework explains how he is helping companies comply with the EU Directive on Privacy and Electronic Communications.
- Subscribers/users must be provided with clear and comprehensive information about how cookies are used and the purposes of that storage.
1. Establish a steering commitee
2. Undertake audit
3. Develop communication and consent solution
Also consider where you will communicate the cookie consent opportunities….above the web ‘page fold’ would be preferable rather than hiding it at the bottom of the web-page. It’s no longer good enough to think that ‘providing information about cookies’ can be hidden away in your ‘Privacy Statement’ document/link at the bottom of the web-page!
4. Track developments across Europe
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.