This week the MyCustomer team was out and about at the Technology for Marketing and Advertising show at Earls Court in London.
TFM&A is the UK's biggest integrated marketing and advertising event, covering the latest industry trends and and featuring the leading suppliers of digital, direct, data and CRM solutions – and we were once again chosen as the official media partner.
For those who missed it, highlights included:
- Guy Stephens of Foviance discussing the impact of social media on customer service.
- Bob Barker of Alterian talking about how to opererationalise social media.
- Paul Taylor of 6Consulting outlining how to use social media monitoring tools for actionable strategic insights.
- Xabier Ormazabal of Salesforce.com discussing how open, mobile and social collaboration can drive marketing success.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.