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The social customer - the hottest topic at TFM&A

3rd Mar 2011
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This week the MyCustomer team was out and about at the Technology for Marketing and Advertising show at Earls Court in London.

TFM&A is the UK's biggest integrated marketing and advertising event, covering the latest industry trends and and featuring the leading suppliers of digital, direct, data and CRM solutions – and we were once again chosen as the official media partner.

In addition to managing a busy exhibition stand at the show, also hosted the ‘Social Customer’ theatre. It was standing room only at all of the sessions and the feedback we have received has been fantastic - we're delighted that so many of you found the presentations so useful!

For those who missed it, highlights included:

  • Guy Stephens of Foviance discussing the impact of social media on customer service.
  • Bob Barker of Alterian talking about how to opererationalise social media.
  • Paul Taylor of 6Consulting outlining how to use social media monitoring tools for actionable strategic insights.
  • Xabier Ormazabal of discussing how open, mobile and social collaboration can drive marketing success.
Perhaps the most popular of these sessions was ‘Twitter and customer engagement: The good, the bad and the ugly’, presented by Dan Martin, editor of, an online community for entrepreneurs and SMEs.
Following demand from those in attendance, we’re delighted to offer a copy of Dan’s presentation: Click to view Twitter and customer engagement: The good, the bad and the ugly’.
Elsewhere, in the keynote theatre at TFM&A, editor Neil Davey chaired a panel session on the risks and rewards of social media, featuring Laurence Buchanan of Capgemini UK, Heather Taylor of BBC, Ian Hendry from WeCanDo.Biz and Graham Hill of Optima Partners.
Over the next week or so we’ll be publishing more of the featured presentations in our Social Customer theatre and sending details to those who attended the theatre or came to say hello at the stand. 
If you were at TFM&A we hope you had an enjoyable and useful few days.
If you need any further information from us following the show please feel free to get in touch:

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By fletcherfinn
03rd Mar 2011 21:45

I'm glad more focus is being placed on using Twitter for customer interactions. More big businesses would gain from using these sort of small business techniques and being more accessible.


Fletcher T.

Email Marketing Solutions | Email Marketing Services

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