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New MyCustomer report examines data-driven...

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Data-driven marketing in retail

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Nasty numbers: Why is sales analytics becoming...

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Data governance and customer-centricity go hand...

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Half of all businesses now have a chief data...

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Senior management must lead data analytics...

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Why duplicate records are costly for your...

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Location targeting has “heralded the arrival of...

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Market research and the restrictions of real...

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Infographic: Improving customer service with data

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CRM value hinges on unearthing customer insights

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Managing customer journeys is CMO’s “top...

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Infographic: Big Data opportunities in email...

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Single customer view: What are the biggest...

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New MyCustomer report examines data-driven...

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See customers, not data: How to better manage...

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Insight Report: Data-driven marketing in finance

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First-party data trumps third-party for...

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New EU data regulations: What now for marketers?

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From physics to chemistry; from Big Data to...

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Big Data confusion continues to confound...

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Programmatic marketing - top tips to get you...

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Proposed EU data regulations divide opinion

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How can you use data to personalise content...

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Forrester warns mobile marketers to take more...

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Five ways to get greater insights from Google...

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Prospering in the knowledge economy means...

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What is 'Groupthink' and why can it ruin market...

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Infographic: Creating a great customer...

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Building the NoSQL bridge between CMO and CIO

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Programmatic marketplace shows significant growth

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