Data

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Infographic: Improving customer service with data

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CRM value hinges on unearthing customer insights

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Managing customer journeys is CMO’s “top...

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Infographic: Big Data opportunities in email...

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Single customer view: What are the biggest...

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New MyCustomer report examines data-driven...

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See customers, not data: How to better manage...

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Insight Report: Data-driven marketing in finance

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First-party data trumps third-party for...

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New EU data regulations: What now for marketers?

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From physics to chemistry; from Big Data to...

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Big Data confusion continues to confound...

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Programmatic marketing - top tips to get you...

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Data

Proposed EU data regulations divide opinion

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Data

How can you use data to personalise content...

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Data

Forrester warns mobile marketers to take more...

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Data

Five ways to get greater insights from Google...

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Data

Prospering in the knowledge economy means...

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Data

What is 'Groupthink' and why can it ruin market...

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Data

Infographic: Creating a great customer...

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Data

Building the NoSQL bridge between CMO and CIO

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Data

Programmatic marketplace shows significant growth

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Data

Single customer view is a 20-year-old idea - so...

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Data

How do you create a data-driven culture in your...

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Data

Six steps to insight advantage in a Big Data world

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The data-driven marketer's guide to data...

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How to understand the ROI of your data-driven...

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Data-driven marketing: How to monitor and...

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Data-driven marketing: How to tackle the tricky...

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What does it mean to be a data-driven marketing...

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Is the rebirth of marketing automation proving...

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