Data

Data

Forrester: Customer service of the future needs...

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From art to science: Marketing trends in 2014

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Infographic: Key statistics for high street...

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Four essential CRM lessons from 2014

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Infographic: The value exchange of...

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The growing argument for hiring a chief data...

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UK marketers: Good at data analysis, still...

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Seven basic techniques: How marketers can...

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Data inaccuracy issues raised by inactive phone...

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How Big Data analysis and brand storytelling...

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Infographic: The impact of Big Data

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Prescriptive data analytics rising to...

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Customer-centric retail isn't about touchpoints...

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Digging through data: Four things that graph...

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Brands say cross-channel marketing is desirable...

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Is your customer data governance ready for the ...

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Five steps to achieving data-driven marketing

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Will consumer data soon become as valuable as...

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Marketing trends: The rise of the ‘data...

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Salesforce Wave – the analytics tool to woo the...

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Are marketing attribution tools misunderstood?

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Why calling email marketing ‘spam’ is like...

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New institute promises to help marketers driven...

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The five biggest Big Data myths debunked

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Marketing concerns: too much data, not enough...

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Mobile apps failing to provide basic privacy...

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IBM’s Watson to be put to work on customer data

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Three marketing lessons from Dmexco 2014

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Infographic: The importance of value exchange...

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How to use data from aggregator sites for...

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Personalisation: A perpetual game of catch-up...

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Consumers want brands to be more upfront about...

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