Analytics

How can brands win trust in an experience economy?

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Analytics

How data can reveal customer behaviour changes

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Data

3 questions you must answer to create valuable CX

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Questions CX strategy
Report
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The value of chatbots in ecommerce: case studies

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Personalisation

The next wave of personalisation

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Analytics

Why data monetisation will redefine retail success

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Data

Data monetisation is demonised but can improve CX

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Data

Using customer lifecycle analysis for innovation

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Innovation
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The top 10 use cases for contact centre analytics

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Market research

How misleading market research is harming retail

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Data

Skills and costs damaging data-driven endeavours

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numbers CX KPIs
Data

Are these 2020's biggest analytics trends?

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numbers CX KPIs
Analytics

Broaden your horizons beyond data navel-gazing

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Data

Focus on Big Data frustrating firms' CX ambitions

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Big Data
Data

Data skills deficiencies impeding CX improvements

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Data skills
Data

Data sharing still daunting despite GDPR

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Data sharing
Data

Why NPS must be more than measurement & benchmarks

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Call centre metrics
Data
Sponsored

Are you delivering personalised experiences?

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Customer journey mapping
Data

What Oracle & Salesforce news means for marketers

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News
Analytics

The challenges of fragmented digital identities

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Data-driven marketing

How first party intent data usage eliminates waste

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Data

Incentivise customers to identity themselves

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Instore customer
Data

Drivers of Agile success for insight teams

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Customer insight agile working
Data

Why we're getting the measurement of emotion wrong

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Waste bin measurement emotion
Data

How has GDPR changed the customer data landscape?

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One year
Data

Common Agile practices to help insight teams

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Binoculars customer insight
Data

Hot tips on how to increase your customer value

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Customer value
Data

How to measure your customer value

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Customer value measurement
Data

How personas impact customer journey design

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Whitepaper
Sponsored

Five key elements to data-driven campaigning

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Data

How Agile working benefits customer insight teams

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Personalisation

How to use AI for personalised prices

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