Data

Data

7th Feb 2017

Infographic: How marketers measure success

by

Neil Davey

Data

7th Feb 2017

Time to insight: The key data metric for 2017?

by

Guest Contributor

Data

18th Aug 2017

Identity: The missing piece of the CX puzzle?

by

Neil Davey

1

Data

8th Feb 2017

How will GDPR influence data modelling?

by

Paul Laughlin

2

Data

31st Jan 2017

What GDPR will mean for customer insight leaders

by

Paul Laughlin

1

Data

26th Jan 2017

Government bill to herald marketing restrictions?

by

Dene Walsh

Data

6th Jan 2017

How data capture forms can harm customer journeys

by

Simon Spyer

Data

4th Jan 2017

Marketers spend a day a week on data analysis

by

Chris Ward

Data

2nd Dec 2016

Poor data costs brands 5.9% in annual revenue

by

Chris Ward

Data

2nd Dec 2016

Marketing to households v marketing to individuals

by

PaulKennedy

Data-driven marketing

29th Nov 2016

When data-driven marketing should start in the pub

by

Emily Nicholls

Data

23rd Nov 2016

UK consumers put £20 value on their personal data

by

Chris Ward

Data

3rd Nov 2016

Admiral's Facebook trial: Clever or conniving?

by

Neil Davey

Data

17th Oct 2016

Infographic: How data should shape your marketing

by

Neil Davey

Data

12th Oct 2016

What is emotion analytics and why is it important?

by

Seth Grimes

7

Data

3rd Nov 2016

How to fix the single customer view's fatal flaw

by

Nick Fletcher

Data

26th Oct 2016

How advertisers are using neuroscience

by

Guest Contributor

Data

27th Sep 2016

57% of consumers don’t trust how brands use data

by

Chris Ward

Data

19th Sep 2016

82% of brands can't create a single customer view

by

Neil Davey

Data

13th Sep 2016

Why needs-based segmentation is becoming outmoded

by

Paul Laughlin

Data

6th Sep 2016

The first Dr of social media on data & analytics

by

Chris Ward

Data

2nd Sep 2016

Targeting tips: Event triggers v propensity models

by

Paul Laughlin

Data

12th Aug 2016

What's home-mover marketing & why is it important?

by

Jim Conning

1

Data

30th Aug 2016

Fuzzy marketing: The antidote to data overload

by

Rocketseed

Data

27th Jul 2016

UK's GDPR future thrown into confusion by new law

by

Dene Walsh

Data

11th Jul 2016

The biggest obstacles to becoming omnichannel

by

Chris Ward

1

Data

4th Jul 2016

How to sweat location data for marketing impact

by

Chris Ward

Data

6th Jul 2016

What are the pitfalls of using a propensity model?

by

Paul Laughlin

Infographic: How marketers measure success

Time to insight: The key data metric for 2017?

Identity: The missing piece of the CX puzzle?

How will GDPR influence data modelling?

What GDPR will mean for customer insight leaders

Government bill to herald marketing restrictions?

How data capture forms can harm customer journeys

Marketers spend a day a week on data analysis

Poor data costs brands 5.9% in annual revenue

Marketing to households v marketing to individuals

When data-driven marketing should start in the pub

UK consumers put £20 value on their personal data

Admiral's Facebook trial: Clever or conniving?

Infographic: How data should shape your marketing

What is emotion analytics and why is it important?

How to fix the single customer view's fatal flaw

How advertisers are using neuroscience

57% of consumers don’t trust how brands use data

82% of brands can't create a single customer view

Why needs-based segmentation is becoming outmoded

The first Dr of social media on data & analytics

Targeting tips: Event triggers v propensity models

What's home-mover marketing & why is it important?

Fuzzy marketing: The antidote to data overload

UK's GDPR future thrown into confusion by new law

The biggest obstacles to becoming omnichannel

How to sweat location data for marketing impact

What are the pitfalls of using a propensity model?

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