Data

Marketers spend a day a week on data analysis

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How to make real-time marketing work

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Poor data costs brands 5.9% in annual revenue  

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Data

Marketing to households v marketing to individuals

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How better customer data drives business growth

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Data-driven marketing

When data-driven marketing should start in the pub

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Data

UK consumers put £20 value on their personal data

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Data

Admiral's Facebook trial: Clever or conniving?

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Data

Infographic: How data should shape your marketing

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Data

What is emotion analytics and why is it important?

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Data

How to fix the single customer view's fatal flaw

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Eyes
Data

How advertisers are using neuroscience

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brain
Data

57% of consumers don’t trust how brands use data

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Data

82% of brands can't create a single customer view

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Data

Why needs-based segmentation is becoming outmoded

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Segmentation
Data

The first Dr of social media on data & analytics

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Social data
Data

Targeting tips: Event triggers v propensity models

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Target
Data

What's home-mover marketing & why is it important?

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Data

Fuzzy marketing: The antidote to data overload

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Data overload
Data

UK's GDPR future thrown into confusion by new law

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Shift your campaign performance into high gear

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Data

The biggest obstacles to becoming omnichannel

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Data

How to sweat location data for marketing impact

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brain
Data

What are the pitfalls of using a propensity model?

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Danger
Data

What Brexit means for marketers and data law

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Europe
Data

UK leave vote won’t affect new EU data regulations

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European Union
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The challenges of creating a single customer view

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Data

What is Small Data and why is it the new Big Data?

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Data

Building your insight team's internal reputation

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Third-party data in 2016: The marketer’s guide

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Data

GDPR: Two year countdown starts now

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Data

Infographic: The opportunities of social data

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