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Marketing
Data
Data
4th Jan 2017
Marketers spend a day a week on data analysis
by
Chris Ward
Report
Sponsored
How to make real-time marketing work
Data
2nd Dec 2016
Poor data costs brands 5.9% in annual revenue
by
Chris Ward
Data
2nd Dec 2016
Marketing to households v marketing to individuals
by
PaulKennedy
Research
Sponsored
How better customer data drives business growth
Data-driven marketing
29th Nov 2016
When data-driven marketing should start in the pub
by
Emily Nicholls
Blog image, notepad with pen
Data
23rd Nov 2016
UK consumers put £20 value on their personal data
by
Chris Ward
Data
3rd Nov 2016
Admiral's Facebook trial: Clever or conniving?
by
Neil Davey
Data
17th Oct 2016
Infographic: How data should shape your marketing
by
Neil Davey
Data
12th Oct 2016
What is emotion analytics and why is it important?
by
Seth Grimes
Any Answers comment Icon
7
Data
3rd Nov 2016
How to fix the single customer view's fatal flaw
by
Nick Fletcher
Data
26th Oct 2016
How advertisers are using neuroscience
by
Guest Contributor
Data
27th Sep 2016
57% of consumers don’t trust how brands use data
by
Chris Ward
Data
19th Sep 2016
82% of brands can't create a single customer view
by
Neil Davey
Data
13th Sep 2016
Why needs-based segmentation is becoming outmoded
by
Paul Laughlin
Data
6th Sep 2016
The first Dr of social media on data & analytics
by
Chris Ward
Data
2nd Sep 2016
Targeting tips: Event triggers v propensity models
by
Paul Laughlin
Data
12th Aug 2016
What's home-mover marketing & why is it important?
by
Jim Conning
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2
Data
30th Aug 2016
Fuzzy marketing: The antidote to data overload
by
Rocketseed
Data
27th Jul 2016
UK's GDPR future thrown into confusion by new law
by
Dene Walsh
Whitepaper
Sponsored
Shift your campaign performance into high gear
Data
11th Jul 2016
The biggest obstacles to becoming omnichannel
by
Chris Ward
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1
Data
4th Jul 2016
How to sweat location data for marketing impact
by
Chris Ward
Data
6th Jul 2016
What are the pitfalls of using a propensity model?
by
Paul Laughlin
Data
29th Jun 2016
What Brexit means for marketers and data law
by
Dene Walsh
Data
22nd Jun 2016
UK leave vote won’t affect new EU data regulations
by
Chris Ward
Report
Sponsored
The challenges of creating a single customer view
Data
8th Jun 2016
What is Small Data and why is it the new Big Data?
by
Martin Lindstrom
Data
30th Sep 2022
Building your insight team's internal reputation
by
Paul Laughlin
Report
Sponsored
Third-party data in 2016: The marketer’s guide
Data
25th May 2016
GDPR: Two year countdown starts now
by
Chris Ward
Data
24th May 2016
Infographic: The opportunities of social data
by
Neil Davey
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