Data

How to measure the ROI of web analytics

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Data

Data breaches are eroding consumer trust

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Data

ICO figures highlight misuse of personal data

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Data

Marketing and the commoditisation of web analytics

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Data

Is hiring a CDO the only way to force data change?

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Data

How can brands prepare for EU data law changes?

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Data

63% of UK brands have out-of-date customer data

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Data

Data will meet its destiny in 2016

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Research
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Find and fix flaws in your marketing data

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Data

Infographic: 10 great value propositions

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Data

TalkTalk hack response is “bare minimum”

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Data

Why banks must stitch data to win customers

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Data

Predictive analytics: The B2B issues it solves

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Data

89% of marketers set to ramp up analytics spend

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Data

Consumers “sceptical” of retail privacy efforts

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Data

Infographic: Big Data for small businesses

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Data

How is the Safe Harbor ruling impacting CRM?

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Data

The three major inaccuracies of third-party data

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Data

The personal touch is US advertising’s Trump card

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Data

Five stepping stones to a data management strategy

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Data

Infographic: Market research in a digital age

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Data

EU data law: Dearth of support puts brands at risk

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Data

Why hyper-personalisation will be the new normal

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Hyperpersonalisation
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MyCustomer guide: Making decisions driven by data

Data

Infographic: Some surprising things about Big Data

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Data

Personal data: Do businesses offer a fair trade...

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Data trade
Data

How to use mobile data ethically and...

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Data

Cyber security is affecting customer experience...

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Data

What will it cost to become GDPR compliant?

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Data

Infographic: Three ways to get your data into...

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Report
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Data management

Data Cleansing vs Data Maintenance

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