Strategy

Why are experts so excited by the customer engagement opportunity that IGTV could provide brands? Instagram has announced the release of a...
New research suggests that marketers and business leaders are in conflict over key marketing metrics. Marketers have access to more data...
The Chartered Institute of Marketing defines Marketing as “ the management process that identifies, anticipates and satisfies customer...
Influencer marketing is proving increasingly popular. But how do you choose what influencers to use? And how do you get them onboard?...