Strategy

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Research by behavioural psychologists continues to shed light on the complex processes that take place in our brains that influences human...
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Customers are not all equal: In fact, understanding how valuable and attractive your market segments are, is crucial for setting a winning...
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As individuals, the way that we see ourselves may be quite different from how others perceive us. How businesses see themselves may be...
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You don’t need to look beyond the headlines to see that retail is undergoing a massive transformation. Powered by changing consumer tastes...
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