Strategy

Strategy

Advice and insights about the latest developments influencing marketing strategies.
Crowd service
11th Mar 2019
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“If you can’t measure it, you can’t manage it” said Peter Drucker. This statement applies as much to the income producing function as it...
Becoming customer-centric doesn’t just happen. It begins with a vision which, over time, becomes a fully-immersive reason for and way of...
How to measure, allocate and invest marketing spend more effectively using zero-based productivity. Marketing is critical to growth and...
4th Feb 2019
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Most marketers believe they will have control of the customer experience by 2020 at their organisations. But is this a good thing? A new...