Strategy

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The traditional model of broad-based, anonymous lead gen is dead. Sales and marketing professionals now want to target customers precisely...
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Marketers have witnessed the emergence of a number of significant trends over the last 12 months. Artificial intelligence has matured from...
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Digital transformation is more than a buzzword, even though it has definitely achieved that status. In reality, digital transformation is...
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Any company looking to boost revenue growth needs to launch new products or services – in fact, more than 25% of total revenue and profits...
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