Strategy

1st Nov 2018
1
The traditional view of customer experience - that it begins with a customer journey - may be getting in the way of delivering relevance in...
11th Oct 2018
2
The lower your prices, the happier your customers will be… right? Evidence indicates that this isn't always the case. A personal story... I...
3rd Oct 2018
Making an emotional connection with customers can be difficult. But CVS strove to do it by refusing to sell cigarettes. If you have a...
25th Sep 2018
1
Brands require a framework to enable them to become customer-centric - and the Marketing Mix, a concept created in the 1960s, is not it...