Strategy

Part of the reason that B2B companies have failed to improve sales-marketing alignment is that they are only focusing on one piece of the...
B2B sales cycles are getting longer - so how can sales and marketing professionals demonstrate the urgency of the buyer's problem? It will...
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JD Wetherspoon is quitting social media. Should your brand do the same? JD Wetherspoon announced yesterday it will be closing all of its...
New brooms sweep clean as the saying goes. When new managers take control, it is often the case that they want to make changes and to make...