Strategy

What are micro-influencers and how can they be used to better understand customers? Micro-influencer marketing has been named as the...
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How can customer profitability analysis (CPA) help your organisation - and how can you conduct it successfully? Apart from the financial...
Part of the reason that B2B companies have failed to improve sales-marketing alignment is that they are only focusing on one piece of the...
B2B sales cycles are getting longer - so how can sales and marketing professionals demonstrate the urgency of the buyer's problem? It will...