2011 not the year for mobile marketing and location-based advertising?by
Despite the hype, three trends that will not occur during 2011 are the take-off of mobile or location-based advertising and the removal of RFID tagging from retail items due to privacy and security concerns.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.