Adobe unveils Marketing Cloud solutionsby
Software giant Adobe has lifted the lid on its Marketing Cloud to reveal the solutions that comprise its new suite.
In a new blog post, Adobe SVP and GM Brad Rencher outlined the Adobe Marketing Cloud, formerly called the Digital Marketing Suite. The real-time dashboard brings together analytics, social, advertising, targeting and web experience management through five core solutions.
Adobe Social, launched this September, enables marketers to measure and manage social marketing campaign across owned, earned and paid media.
Adobe Analytics combines analytics and audience segmentation with the reporting and sharing of key business analysis for multichannel marketing.
Adobe Target aims to enhance a customer’s digital journey via dynamic testing whilst Adobe Experience Manager delivers a web content management platform for customers’ mobile and web experiences.
Finally, Adobe Media Optimizer powers data-optimised advertising through rules-based ad management, campaign forecasting, and targeted ad delivery solutions.
Adobe said it is aligning creative workflow with marketing workflow by combining Marketing Cloud with Creative Cloud, its suite of applications that include Photoshop, Lightroom 4, Acrobat and Touch Apps.
Rencher said: “The Adobe Marketing Cloud tackles today’s marketing challenges, literally transforming the last millisecond of every interaction. Marketers are expected to turn insights into meaningful experiences instantly. The challenge is that this must happen whether it is a search ad, mobile app, social interaction, email, landing page or the entire web site.
“These five core solutions in the Adobe Marketing Cloud enable us to solve this challenge. Thousands of the best digital marketers around the globe have already standardized on Adobe to this end.”