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Adobe unveils Marketing Cloud solutions

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24th Oct 2012
Contributor MyCustomer.com
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Software giant Adobe has lifted the lid on its Marketing Cloud to reveal the solutions that comprise its new suite.

In a new blog post, Adobe SVP and GM Brad Rencher outlined the Adobe Mar­ket­ing Cloud, for­merly called the Dig­i­tal Mar­ket­ing Suite. The real-time dashboard brings together ana­lyt­ics, social, adver­tis­ing, tar­get­ing and web expe­ri­ence man­age­ment through five core solutions.

Adobe Social, launched this September, enables marketers to measure and manage social marketing campaign across owned, earned and paid media.

Adobe Analytics combines ana­lyt­ics and audi­ence seg­men­ta­tion with the report­ing and shar­ing of key busi­ness analysis for multichannel marketing.

Adobe Target aims to enhance a customer’s digital journey via dynamic testing whilst Adobe Expe­ri­ence Man­ager delivers a web content management platform for customers’ mobile and web experiences.

Finally, Adobe Media Optimizer pow­ers data-optimised adver­tis­ing through rules-based ad man­age­ment, cam­paign fore­cast­ing, and tar­geted ad deliv­ery solutions.

Adobe said it is aligning creative workflow with marketing workflow by combining Marketing Cloud with Creative Cloud, its suite of applications that include Photoshop, Lightroom 4, Acrobat and Touch Apps.

Rencher said: “The Adobe Mar­ket­ing Cloud tack­les today’s mar­ket­ing chal­lenges, lit­er­ally trans­form­ing the last mil­lisec­ond of every inter­ac­tion. Mar­keters are expected to turn insights into mean­ing­ful expe­ri­ences instantly. The chal­lenge is that this must hap­pen whether it is a search ad, mobile app, social inter­ac­tion, email, land­ing page or the entire web site.

“These five core solu­tions in the Adobe Mar­ket­ing Cloud enable us to solve this chal­lenge. Thou­sands of the best dig­i­tal mar­keters around the globe have already stan­dard­ized on Adobe to this end.”

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