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Amazon knocks Google off its perch in latest brand poll

13th Jul 2012
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Amazon has knocked Google off the top spot in the latest YouGov BrandIndex.

The latest bi-annual league table – which partners with BrandIndex to track daily perception of brands amongst the public – showed Google has dropped from first to second place with newcomer BBC iPlayer taking the third spot from retailer M&S.

According to YouGov, the rise of Amazon to number one position is due to its dominance in the online retail space following its recent deal with Waterstones to sell its e-reader.

Alongside BBC iPlayer, other newcomers to the 2012 ranking include: Samsung (13), Freeview (14) and Dyson (18) – at the expense of Dove, Walkers, Panasonic and Thorntons.

The top ten is as follows:

  1. Amazon              
  2. Google
  3. BBC iPlayer        
  4. Marks & Spencer            
  5. BBC       
  6. Heinz    
  7. John Lewis         
  8. Sony     
  9. Boots   
  10. Cadbury              


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