Coca-Cola retains crown as ‘best global brand’

Global drinks brand Coca-Cola has one again taken the top spot in the Interbrand Best Global Brands report whilst Apple climbed to take second place.

According to the brand consultancy firm, the Apple brand remains stronger than ever with its value increasing 129% this year. This is contributing to the overall domination of technology brands with others including Amazon (+46%), Samsung (+40%) and Oracle (+28%).

IBM (+8%) took third place, whilst Google (+29%) and Microsoft Technology (-2%) rounded off the top five.

Interbrand analyses the world’s 100 most valuable brands based on financial performance, the brand’s role in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.

Jez Frampton, Interbrand’s global CEO, said: “As global competition increases and many competitive advantages, like technology, become more short-lived, a brand’s contribution to shareholder value will only increase.

“The world’s 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of consumer touchpoints.”

The top 20 is as follows:

1. Coca-Cola           
2. Apple Technology
3. IBM Business Services
4. Google Technology
5. Microsoft Technology
6. GE
7. McDonald’s Restaurants
8. Intel Technology
9. Samsung Technology
10. Toyota Automotive
11. Mercedes-Benz Automotive
12. BMW Automotive
13. Disney Media
14. Cisco Business Services
15. HP Technology
16. Gillette
17. Louis Vuitton
18. Oracle Business Services
19. Nokia Electronics
20. Amazon Internet Services